Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Branding Is Everything
- It's not just about the logo or advertising campaigns. It's the way your brand presents itself to the market and interacts with your audience.
- Be mindful of all aspects of your business from a branding perspective including product design, employee relations, and customer support.
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47 reads
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It's All About Narrative Marketing
- The goal is to find out what appeals to your customers, then to capture their interests through narrative marketing campaigns
- It's about going outside of your product or service and focusing on your company values
- For example, Patagonia established a narrative as a company th...
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38 reads
Accuracy Is Important
If you’ve seen the infamous 2017 "Best Picture" mix-up between La La Land and Moonlight, then, like me, you’ve probably tried to erase that cringe-worthy moment from your memory.
- Any data you provide must be accurate for your company to have any credibility
- Wh...
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36 reads
Visuals, visuals, visuals
The red carpet event preceding the awards show is always a visual spectacle. Celebrities mill about in their best designer clothes and their outfits are splashed across televisions, magazines, and social media.
In marketing, you also have to play up the visuals, because the stats don’t lie:...
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Social Media Is Powerful
Ellen DeGeneres went into the crowd and brought together some of the night's biggest stars including Bradley Cooper, Meryl Streep, Jennifer Lawrence, Brad Pitt, and more - to squeeze in for a selfie
After posting the photo on Twitter, it received over 3 million retweets and was used as an a...
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Behind the heavy crystal curtains, the bevy of celebrities, and the swelling orchestra, there's a lot that a marketer can take away from the Oscars.
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Conduct market research and gather data
Market research provides critical information about your market and business landscape. This information is useful when trying to position products or a brand in the market
Don’t lim...
Make sure your product is ready
Make sure that the item itself is ready to go to market. It’s no use approaching buyers if there are issues with durability or design which need fixing before production can begin in earnest.
Conduct testing which usually happens in various stages and typic...
The 3 Reasons Why Category Design Is an Important Strategy
- When you start a category of your own, you're basically designing your own space. You're not just another game player, you're the innovator of that space. You define it and set the rules of the game. This tactic enables you to attract the perfect audience and get to know your customers befo...
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