Both consumer- and business-facing companies have to pay attention to the fundamentals and realities of today’s environment. Meaning, technology is a critical factor. More specifically, a company’s digital marketing, web presence, social media, and SEO efforts must work together seamlessly to translate search rankings into increased revenue.
It’s all about presence, traffic, lead generation, and converting a prospect into a customer—whether that customer is an individual consumer or a business.
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Because B2B transactions tend to be larger and vendor relationships longer-lasting, B2B companies must rely more on relationships and partnerships to expand into new markets.
Entire business models may be built on partnerships that allow companies to serve customers they otherwise couldn’t....
Consumer decisions can be based on emotions, personal preferences, and peer influence. Decision-making in businesses is much more complex.
More people have to weigh in, and there’s a strong emphasis on desired business results, such as reduced expenses and overall benefit to the cli...
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