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Both consumer- and business-facing companies have to pay attention to the fundamentals and realities of today’s environment. Meaning, technology is a critical factor. More specifically, a company’s digital marketing, web presence, social media, and SEO efforts must work together seamlessly to translate search rankings into increased revenue.
It’s all about presence, traffic, lead generation, and converting a prospect into a customer—whether that customer is an individual consumer or a business.
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Because B2B transactions tend to be larger and vendor relationships longer-lasting, B2B companies must rely more on relationships and partnerships to expand into new markets.
Consumer decisions can be based on emotions, personal preferences, and peer influence. Decision-making in businesses is much more complex.
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