What is Similar Between B2C and B2B?

Both consumer- and business-facing companies have to pay attention to the fundamentals and realities of today’s environment. Meaning, technology is a critical factor. More specifically, a company’s digital marketing, web presence, social media, and SEO efforts must work together seamlessly to translate search rankings into increased revenue.

It’s all about presence, traffic, lead generation, and converting a prospect into a customer—whether that customer is an individual consumer or a business.