The Explainer - Deepstash
Beat Procrastination

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Beat Procrastination

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The Explainer

Elevator Pitches are too abstract. Try an explainer instead. The goal of the explainer is to get the attention of your potential audience. 

The format is like this:

  1. You know how __________________ (insert the problem or old way of doing things that you aim to change)?
  2. Instead of __________________ (problem/old way), we have a __________________ (solution/new way). 
  3. We call it __________________ (name of the product or category). 

Ex: “You know when you go to a website u have to fill out forms to do anything? “Instead of making people jump through hoops, Drift is like having a 24/7 assistant..."

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MORE IDEAS ON THIS

Tips for being a valuable though-leader as a founder

  • There are two ways to get followers: education & entertainment. Most will try too hard to be entertaining—not a good fit. Instead, focus on education. Any founder can educate.
  • Show consistent clarity of thought.
  • Compress ideas

73

264 reads

3 Steps to begin Founder Led Marketing

Dave proposes a 3 stop process to market a company through its founder:

  1. Craft a simple authentic & compelling story
  2. Publish consistently using social media & podcasting
  3. Creating a feedback loop with other thought leaders

The founders are usually lacking the ...

71

356 reads

Focus on a niche & an enemy

A niche is a specialized segment of the market for a particular kind of product or service. When you have a niche, it means that you have a clear focus on your intended, targeted customer for today. Not the vision of the product you are selling, the product you are selling right ...

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295 reads

DAVE GERHARDT

If you are the founder of a tech startup stop thinking of yourself as the CEO.

Become the CSO, Chief Storytelling Officer.

DAVE GERHARDT

80

731 reads

The Power of Podcasts

The Power of Podcasts

  • Nothing is more authentic than the voice (and face) of a person. 
  • The podcast can be the foundation for short form content. One podcast can generate audio snippets, posts or slideshows.
  • Can help connect with influencers that will amplify your message
  • It can serve as a...

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268 reads

Become a Publisher

Become a Publisher

In the early days, nobody will be interested in telling your story for you. You, the founder, have to take the lead. You have to think of your company as a media company and become a publisher:

  1. Engage on Twitter & LinkedIN
  2. Start a podcast.
  3. Be on a constant press tour, b...

73

268 reads

Founder Led Marketing

Founder Led Marketing

Getting a startup noticed is hard, as Dave Gerhardt, a marketing specialist who worked at various tech companies, noticed. Nobody wants to hear from yet another company, but the founder could act as the spoke-person, bringing:

Trust : People want to buy from people, not faceless companies

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579 reads

The Founder's Story Kernel

The first step is framing the founder’s story. The founder is the leader of this movement, but the story must tie back to the company. Dave recommends answering these stories: 

  1. What is the founder’s (company's) backstory?
  2. What’s the problem your business exists to solve?
  3. ...

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452 reads

CURATED FROM

CURATED BY

vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

Dave was the CMO for Drift, where he struggled getting attention. He turned to the founder to break through the noise ...

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  1. Define a Hypothesis: Form a hypothesis that defines both the problem & the solution. A way to frame this is to fill in the following sentence: My idea solves [insert problem] by [insert solution].
  2. Define Your Assumptions: In the hypothesis, ...

Improve your Presentation

Improve your Presentation

  • Welcome humor that happens.
  • Enliven your slides with pictures you have taken of people, product, or locations.
  • Insert short video clips to hear from significant people.
  • Tell a story to illustrate your points.
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The GOLDEN RULE of habit change

The GOLDEN RULE of habit change

• We know that a habit cannot be eradicated. Instead, it must be replaced. Most habits are most malleable when the golden rule is applied:

• To change a habit, you must keep the old cue, and deliver the old reward...

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