The business of manifesting is tough to quantify

It's clearly a growth subsection of a wellness market now said to be worth a staggering $1.5tr.

• Natalie Benmayor, the founder of the wellness jewelry label Capsule Eleven, launched her brand in the pandemic.
• She had the idea for a company selling high-end "spiritual" jewelry items, which, she says, she subsequently manifested.
• People did need it, they felt hopeless and manifesting became a way to take back control.
• House of Roxy, a manifestation company, started selling do-it-yourself manifestation kits and began hosting professional sessions once lockdown ended.