Making dreams come true: inside the new age world of manifesting - Deepstash
How to Sell Anything

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Manifesting takes the idea of a positive mental attitude and runs with it

Manifesting takes the idea of a positive mental attitude and runs with it

  • While negative thoughts create "limiting beliefs", and in turn prevent positive things from happening, positive thoughts - when focused on specific goals and outcomes - can make those things happen.
  • You are co-creating with the universe.
  • One key caveat: "You can only manifest in line with your higher purpose."
  • Silicon Valley tapped into millennial ennui by taking astrology into the app age. Subscriptions services such as Sanctuary boomed by billing themselves as an "Uber for astrological readings".
  • If you don't believe what you're saying, you're blocking it with negative thoughts.

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Manifesting is religion without the altruism

  • Most manifesting sessions end with palms pressed together in a prayer-like pose, though it's "the universe" we're told to give thanks to.
  • The idea is to look both at the thing we want to manifest and at ourselves from an outsider's perspective.
  • Part of manifestation involves looking at the positive side of everything.

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The business of manifesting is tough to quantify

It's clearly a growth subsection of a wellness market now said to be worth a staggering $1.5tr.

  • Natalie Benmayor, the founder of the wellness jewelry label Capsule Eleven, launched her brand in the pandemic.
  • She had the idea for a company selling high-end "spiritual" jewelry items, which, she says, she subsequently manifested.
  • People did need it, they felt hopeless and manifesting became a way to take back control.
  • House of Roxy, a manifestation company, started selling do-it-yourself manifestation kits and began hosting professional sessions once lockdown ended.

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Gen Z manifesting has taken on some curious quirks

  • On YouTube, teen manifesters teach things like the “3-6-9” method.
  • on Instagram, they’ve taken to crowdsourcing - remarkably specific posts circulate saying things like “A huge check of $118,811 is about to land in your hand tomorrow! Type YES to Affirm” under which hundreds of people write “YES”.

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