The Goal Gradient hypothesis states that we push harder or are motivated to exert more by the fact that the goal is almost within reach.
The knowledge that the desired outcome or reward is almost attained is a ‘pull factor’ in our effort.
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Studies show that if a person is offered a bonus reward or push, he or she is more likely to complete the goal as he has been provided with a further incentive and help to reach a stage where his reward is within his sights.
Here, effort and reward have a negative correlation—that is, the more effort you put into doing something, the more you will fail to do it.
Effort and reward have a linear relationship when the action is mindless and simple. Effort and reward have a diminishing returns relationship when th...
Marketers use this to nudge us towards buying a certain product or service, providing us with a goal that is almost within our grasp.
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