Why Feeling Close to the Finish Line Makes You Push Harder
The Goal Gradient hypothesis states that we push harder or are motivated to exert more by the fact that the goal is almost within reach.
The knowledge that the desired outcome or reward is almost attained is a ‘pull factor’ in our effort.
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Marketers use this to nudge us towards buying a certain product or service, providing us with a goal that is almost within our grasp.
Example: When enrolled in a buy ten get one free coffee program, the person who has just one coffee to complete ten, is motivated to buy it as the free coffee is now imminent.
Studies show that if a person is offered a bonus reward or push, he or she is more likely to complete the goal as he has been provided with a further incentive and help to reach a stage where his reward is within his sights.
This helps us manage our motivation, as it focuses our energy and motivation.
The downside is that we are focused on the goal in front of us and are now shortsighted or blinded with regards to other future goals which may be important.
A great way to manage your projects and goals is to have a detached mindset about them while trying to sort and prioritize them.
After the sorting, take the most important goals from the list and figure out ways to make them more immediate and attainable.
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A study found that choice had an apparent influence on decision-making. In the studies subjects learned more when they had a free choice and when the choice gave a higher reward.
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