When Cognitive Conflict Resolution Goes Wrong
When one learns new information that challenges a deeply held belief, for example, or acts in a way that seems to undercut a favorable self-image, that person may feel motivated to somehow resolve the negative feeling that results—to restore cognitive consonance. Though a person may not always resolve cognitive dissonance, the response to it may range from ignoring the source of it to changing one’s beliefs or behavior to eliminate the conflict.
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Cognitive Dissonance: Why We See The Obscure Positives of Our Beliefs And Blind Ourselves To the Prominent Negatives
psychologytoday.com
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The minute we make any decision, we begin to justify the wisdom of our choice and find reasons to dismiss the alternative. Before long, any ambivalence we might have felt at the time of the original decision will have morphed into certainty. Cognitive dissonance explains why, when the facts clash with our preexisting convictions, some of us would sooner jeopardize our lives and everyone else’s than admit to being wrong.
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