Craft Your Story: Tips
- Make time: A good story can save hours of meeting times trying to convince stakeholders.
- Overcome the fear of the blank page: Start with a simple solution of “We want to ___. In order to ___. Because if we don’t, ___.”
- Decide who is at the centre: This can either be the customer or your team.
- Check if the story is painting a desirable future: Explains why the audience should want to be a part of that future.
- Run casual interviews: Talking to your team can enable you to get a sense of any internal reservations they may have.
- Create a sense of urgency and present information that enables action.
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Don’t convince. Inspire! - Lessons on storytelling by Petra Wille
mindtheproduct.com
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Storytelling is in everything.
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