If you want to prompt a near-instant decision, then frame the options within the “two types of people” narrative.

• There are two types of people in this world: those who leave their personal financial success in the hands of their employers and those who take full responsibility and...

Sometimes, people say “no” – and are adamant about not changing their minds. Don't give up, try another magic combo.

Examples

• Just out of curiosity, what is it specifically you need some time to think about?
• Just out of curiosity, what is it that’s stopping y...

For many people, there is a common urge to dig into the details—especially for those that consider themselves experts on a particular topic.

Especially for those selling technical products or services, big-ticket items, or intangibles—the urge to dive right into details is strong. Howe...

As a species, we are hardwired for narrative: stories help us understand the world around us, empathize with others, analyze the past, and make decisions for the future.

When you want someone to make a decision in your favor, whether it’s to purchase a product, collaborate with yo...

All people think they know best – that’s how we’re built to think. And if you want to steer a conversation in a certain direction, you have to have control over it.

A great way to achieve this is by moving the other person’s position “from one of certainty to one of doubt.” 

Magic words are sets of words that talk straight to the subconscious brain. The subconscious brain is a powerful tool in decision-making because it is preprogrammed through our conditioning to make decisions without overanalyzing them.

Your aim shouldn’...

When it comes to decision-making, we are notoriously susceptible to being fooled by both our emotions and our reason. We also tend to suffer from analysis paralysis when we have to choose from a number of options.

A good way to take control over situati...