The 5 Most persuasive words

  1. You - or your name. A person's name is the most important sound in any language.
  2. Free. All people naturally like to go for the free stuff.
  3. Because. Giving a reason, even a weak reason, is more persuasive than giving no reason.
  4. Instantly or even fast. Words like these switch on our mid-brain activity that makes us jump at it.
  5. New

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