The hard work of changing company culture in the hybrid world

When leaders believe in innovation to make the change happen, it’s called transformational leadership. They work on inspirational motivation while challenging their people with trust and respect. Many organizations went through this process successfully during the pandemic.

Changing a culture to adapt to the virtual world is about giving a new meaning to the effort that transcends everyday problems.

It can be addressing a new market segment with new customers, launching a new product, or simply serving customers better as an underlying purpose.

An example of best practice within the team is formalizing the values and expected behaviors in a team contract.

• For example, showing respect or giving the benefit of the doubt are compelling values in the virtual world to create a shared feeling of safety within t...