Learn more about moneyandinvestments with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
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201 reads
MORE IDEAS ON THIS
Find an adviser for whom you will be neither their largest nor their smallest client. Make sure they know your industry.
Avoid an adviser who offers to broker a discussion with a single client. You want to ensure there is competition for your business and a...
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203 reads
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“To sell your business, you need to demonstrate to a buyer that you have a sales engine that will produce predictable, recurring revenue."
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324 reads
If you want to be a sellable, product-oriented business, you need to use the language of one.
Change words like “clients” to “customers” and “firm” to “business.” Rid your website and customer-facing communications of any references that reveal you used to be a generic service business...
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214 reads
Relying too heavily on one client is risky and will turn off potential buyers.
Make sure that no one client makes up more than 15 percent of your revenue.
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382 reads
If you focus on doing one thing well and hire specialists in that area, the quality of your work will improve and you will stand out among your competitors.
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416 reads
“Don’t be afraid to say no to projects. Prove that you’re serious about specialization by turning down work that falls outside your area of expertise. The more people you say no to, the more referrals you’ll get to people who need your product or service.”
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IDEAS CURATED BY
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Prospects, or potential customers, are the fuel for the sales pipeline. Every prospect represents a possible sale, making it important to grow your base of prospects.
Prospecting is used to expand the size of the p...
Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
Whenever you find yourself feeling uncomfortable with a situation, such as the current one related to the new virus, you might want to try to keep a journal in which you can mark down what makes you happy, accomplished or a better person on a daily basis. You will be surprised to discover ...
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