Learn more about moneyandinvestments with this collection
How to analyze churn data and make data-driven decisions
The importance of customer feedback
How to improve customer experience
Using the right language
If you want to be a sellable, product-oriented business, you need to use the language of one.
Change words like “clients” to “customers” and “firm” to “business.” Rid your website and customer-facing communications of any references that reveal you used to be a generic service business.
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MORE IDEAS ON THIS
About finding an advisor
Find an adviser for whom you will be neither their largest nor their smallest client. Make sure they know your industry.
Avoid an adviser who offers to broker a discussion with a single client. You want to ensure there is competition for your business and a...
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Owning a process puts you in control
- Owning a process makes it easier to pitch and puts you in control. Be clear about what you’re selling, and potential customers will be more likely to buy your product.
- Don’t become synonymous with your company. If buyers aren’t confi...
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“To sell your business, you need to demonstrate to a buyer that you have a sales engine that will produce predictable, recurring revenue."
JOHN WARRILLOW
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Don't rely too much on just one client
Relying too heavily on one client is risky and will turn off potential buyers.
Make sure that no one client makes up more than 15 percent of your revenue.
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Sales and sales reps
- Take some time to figure out how many pipeline prospects will likely lead to sales. This number will become essential when you go to sell because it allows the buyer to estimate the size of the market opportunity.
- Two sales reps are always better than one.
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Don’t generalize. Specialize
If you focus on doing one thing well and hire specialists in that area, the quality of your work will improve and you will stand out among your competitors.
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“Don’t be afraid to say no to projects. Prove that you’re serious about specialization by turning down work that falls outside your area of expertise. The more people you say no to, the more referrals you’ll get to people who need your product or service.”
JOHN WARRILLOW
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Scalable things meet three criteria
- They are “teachable” to employees (like the Stapleton Agency’s Five-Step Logo Design Process) or can be delivered through technology;
- They are “valuable” to your customers, which allows you to avoid commoditization;
- They are “repeatab...
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Types of Customer Pain Points
- Financial - refer to customer challenges about the amount they pay for a product or service.
- Support - refers to the level of support a customer needs to complete their interaction with your business. The customer may need help on their way to purcha...
The Inevitable Wait Time
Any customer-service oriented company knows that managing wait times are crucial for their customer satisfaction and bottom-line. Whether on the phone, at the checkout counter, or in a restaurant, long wait times lead to a subpar customer experience and a drop in sales.
Cu...
Learning a new language: knowing the most used words
In English, just 300 words make up 65% of all written material. We use those words a lot, and that’s the case in every other language as well.
Use flash cards of the most frequently used words (or words themed for a subject you are more likely to talk about)
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