Most Advanced Yet Acceptable - Deepstash
Most Advanced Yet Acceptable

Most Advanced Yet Acceptable

The father of industrial design, Raymond Loewy had an uncanny sense of how to make things fashionable. He believed that consumers are torn between two opposing forces: neophilia, a curiosity about new things; and neophobia, a fear of anything too new. As a result, they gravitate to products that are bold, but instantly comprehensible.

Loewy called his grand theory “Most Advanced Yet Acceptable”—Maya. He said to sell something surprising, make it familiar; and to sell something familiar, make it surprising.

61

391 reads

CURATED FROM

IDEAS CURATED BY

jjasper

Hammack lover. Especially with a good book in hand.

The idea is part of this collection:

Daring To Be Vulnerable

Learn more about psychology with this collection

How to overcome fear of rejection

How to embrace vulnerability

Why vulnerability is important for personal growth

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates