Most Advanced Yet Acceptable - Deepstash
Most Advanced Yet Acceptable

Most Advanced Yet Acceptable

The father of industrial design, Raymond Loewy had an uncanny sense of how to make things fashionable. He believed that consumers are torn between two opposing forces: neophilia, a curiosity about new things; and neophobia, a fear of anything too new. As a result, they gravitate to products that are bold, but instantly comprehensible.

Loewy called his grand theory “Most Advanced Yet Acceptable”—Maya. He said to sell something surprising, make it familiar; and to sell something familiar, make it surprising.

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jjasper

Hammack lover. Especially with a good book in hand.

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