Bond with Gen X as individuals
Not as part of a tribe (Millennials) or institution (Boomers).
Institutions from Gov’t to marriage showed they couldn't be trusted during Gen X's youth.
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Michael's hit the bloody mark on this one: 9/10, nailed almost everything for me (even though I'm a Millennial, but barely). Definitely a huge help when dealing with Gen X'ers, even though this won't hit the sweet spot all the time (especially for those closer in age to either Boomers (born 1946-64) or Millennials (born 1981-96).
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