How to reduce the cost to change
Switching Cost is the friction of switching from one product to another, but can also apply to situations where the customer has not used a product like yours before.
Ways it can cost a user to switch to a new solution and change behaviour:
- Financial cost
- Time cost
- Effort cost
- Psychological cost.
Solutions may be as simple as using a different language when discussing the service or framing options in a different way.
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