Brainstorm Principle #5: Adopt The “Yes, And…” Thinking
To achieve momentum and flow, pinch a technique from improvisational comedy known as “Yes, and…”
In improv when someone makes a suggestion you go with it. Even if it’s a completely ridiculous suggestion. When they tell you you’re a tree, then you don’t say, “No, I’m not a tree” – if you do your improv career is not going to be a long one. Instead, you say, “Yes, and if I’m a tree then that means the birds on my branches etc…”
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Brainstorming has something of a bad name these days. But with a little bit of help from a classic essay by Isaac Asimov, Richard Holman offers some advice on how it can be done well.
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