Operant conditioning - Deepstash
The Power of Storytelling

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Operant conditioning

Operant conditioning is an associative learning process that guides an individual to desired behavior through the use of positive and negative reinforcement. Positive reinforcement is the addition of something that rewards or punishes an action. Negative reinforcement is the subtraction of something that rewards or punishes an action.


A social media app wants users to post more content.


206 reads


 3 conditioning techniques designers use to influence behavior

3 conditioning techniques designers use to influence behavior

  1. Classical conditioning
  2. Operant conditioning
  3. Shaping


368 reads


Shaping is the reinforcement of different and successive approximations towards a targeted behavior. Employ a shaping strategy when a targeted behavior is complex or a difficult sell.


A VR editing app wants users to buy pre-built components.


195 reads

Classical Conditioning

Classical Conditioning

Classical conditioning is a subconscious association technique that pairs a neutral stimulus with a desirable stimulus to create an associated trigger. After many successive pairings throughout time, the neutral stimulus can elicit a positive response without the desirable stimulus present.


262 reads




#designer #designthinking

3 conditioning techniques designers use to influence behavior. These methods are widespread and employed in almost every successful app

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