Normally people react with caution and fear towards negative feedback, but it is much better than no feedback at all.

• Do not react right away or in a defensive way.
• Do not take it personally.
• Do not justify the feedback, or ignore it.
• Don't wait to be offered feedback at the last stage.
• Take your time to gather your thoughts and do not be overly negative to yourself.
• ...

The fundamental goal of giving feedback is to help the person you’re giving it to. They should realize that you are not trying to make them feel bad, and this is an exercise to help make them better.

Be informative and keep the focus on the areas of improvement.

Remove superficial compliments (like the Sandwich Method) and instead be genuine, direct and to the point.

If the word Feedback sounds loaded and negative by default, we can reframe it by calling it a less critical name like guidance or advice.

Negative feedback is effective when it is coming from a trustworthy person.