The downside of adult brain training

Just like physical exercise, you have to keep training your brain to retain the benefits, or you’ll end up as before.

While research on brain training is still ongoing, mindfulness meditation may also help with continued focus. Another method to help you to focus is making a task more visually demanding. (It can be done by adding more colors or shapes to the page or increasing the number of sounds your brain has to process.)

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Brain training, using magnetic brain stimulation followed by computer-based training, may help a person to focus for longer.

Brain stimulation with a weak electromagnetic pulse can turn down the left hemisphere and force a person to develop the more efficient right hemisphere and boost the powers of concentration.

To change anything in the brain, you have to focus your attention on the task at hand. However, most find it challenging to concentrate for long periods of time without daydreaming.

Curb your wandering mind by working out the cause for the wandering. Procrastination is a psychological coping mechanism that kicks in during times of stress.

  • The default mode network of our brain, responsible for mind-wandering and creativity, needs to be turned down when we want to work for any length of time.  
  • The brain's dorsal attention network - the part that helps us make decisions and focus on a task - moves into action when we are deliberately focusing on a task.

When people are less able to focus for any length of time, they are leaning more heavily on the left hemisphere of their brain, while the right hemisphere is not working as hard as it should be working.

Your brain can be changed

Neuroscience has shown that the adult brain remains malleable throughout life.

The circuits we use most often become stronger and more efficient — the ones we don't use, shrink and fade away.

Mind nudge

Your ability to pay attention is not about putting all your energy into the task - it's about allowing the brain to wander occasionally and gently refocussing.

When you get too stressed trying to focus, norepinephrine [a hormone responsible for vigilant concentration] receptors in the prefrontal cortex, shut off. It then makes trying to focus seem too hard and it makes us less able to concentrate.

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Taking good breaks

This is important for your daily productivity. Good breaks can leave us feeling refreshed and energized. It can reduce mental fatigue, boost brain function and keep us on-task for extended periods.

The wrong sort of breaks might make us more vulnerable to boredom and make us want to take breaks more often. It can leave us depleted and drained. 

Research Reveals How to Take a Better Break

observer.com

Our Wandering Minds

For at least two thousand years, our minds have been wandering away from the object of focus.

Mind-wandering is a factor of a human mind and varies according to how vivid a person’s thoughts are, how deep into the thought the mind goes, and how many of those thoughts are fear-based(like guilt or worry).

Mind-wandering is common in monotonous jobs and may be useful too.

The art and science of mind wandering

nesslabs.com

  • Humor breaks down walls, shows personality a.k.a. shows a brand's human side.
  • Humor is attention-grabbing. It is naturally colorful and original.
  • People love to spread laughter. Making your campaign humorous will ensure it is shared more.
  • Any message imbued with humor will be easier for your target demographics to remember.

The CMO's Guide To Using Humor In Marketing

forbes.com

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