Critics insist that Noom is just another diet app
Noom celebrates No Diet Day on Instagram but in practice, it works like a classic low-calorie diet.
After registering, users are asked to set a goal weight and decide how quickly they want to lose weight. Noom will generate a daily calorie budget that users are expected to follow, and it instructs users to log their food.
Noom philosophy stated that no foods are off-limits, but it does give users a way to classify their foods. Green foods in large quantities, yellow foods in moderation, and red foods such as desserts and chips are limited.
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