Learn more about product with this collection
How to use storytelling to connect with others
The psychology behind storytelling
How to craft compelling stories
The Dark Side Of Discounts
Don't use unjustified discounts because it creates distrust in your users. It makes them cautious of the orginal price and trains them to always look for the cheaper option
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53 reads
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Status Quo Bias
It states that people tend not to change the things that already exist and are happening in their lives.
Many companies use this to their advantage, for instance, having zombie customers (people who pay but don't use the software)
5
56 reads
What is the Nobel Edge Effect
It is an effect that states when brands show nobelity and show they genuinely care for their costumers brand loyalty goes up and they receive better PR.
7
49 reads
Friction
Try and avoid Friction when someone is offboarding on your platform, it will make them dislike your product.
5
47 reads
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Other curated ideas on this topic:
Great Marketing Excites Your Audience
Strong Emotion. Create shareable, viral content that is relatable to the the audience.
Progress. Reward people who always patronize your service or product to make them always go back to you.
Strong Feature Design. Consider the right color for your ads to enhance ...
The Dark Side Of Young Success
Young success invites scrutiny, criticism and risk of falling from grace faster than others. The media is often ruthless towards them and any scandal is highlighted promptly.
This may be a mixture of jealousy and other negative emotions that success at a young age always brings along. Thin...
Not to think about inclusion as something your service is or isn’t
Inclusion is a scale that progressively means that your user can not only use your service but also feel safe, welcome, and, – importantly, use it in a way that makes them feel equal to all other users who might need to use that service.
It’s equally important to remember that inclusion doe...
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