Goal Gradient Effect - Deepstash
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Goal Gradient Effect

Goal Gradient Effect

Goal Gradient Effect: The closer users are to achieving a goal the more they strive to complete it and they faster they work at the goal.

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How to Utilize it

You can utilize this psychological effect by gamifying the experience, have a set goal that you want your users to accomplish and they show them how close they are to getting the goal.

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A human psychological effect and how to utilize it in our designs or in any day life

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The Goal Gradient Hypothesis

The Goal Gradient Hypothesis

The Goal Gradient hypothesis states that we push harder or are motivated to exert more by the fact that the goal is almost within reach.

The knowledge that the desired outcome or reward is almost attained is a ‘pull factor’ in our effort.

The endowed progress effect

This shows that a person who feels like they're making progress toward a goal is more likely to complete it and faster than a person who feels they’re starting from scratch.

The Compounding Effect of Habits

The progress we experience from the compounding effect of any habit isn’t immediately visible. As a result, people give up quickly

They don’t realize that every day they show up they’re building momentum. They are moving closer and closer to a breakthrough or inflection point.

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