Goal Gradient Effect: The closer users are to achieving a goal the more they strive to complete it and they faster they work at the goal.
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The Goal Gradient hypothesis states that we push harder or are motivated to exert more by the fact that the goal is almost within reach.
The knowledge that the desired outcome or reward is almost attained is a ‘pull factor’ in our effort.
This shows that a person who feels like they're making progress toward a goal is more likely to complete it and faster than a person who feels they’re starting from scratch.
The progress we experience from the compounding effect of any habit isn’t immediately visible. As a result, people give up quickly.
They don’t realize that every day they show up they’re building momentum. They are moving closer and closer to a breakthrough or inflection point.
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