The sociology of the internet is a subfield of sociology where researchers focus on how the internet plays a role in facilitating communication and interaction and how it affects and is affected by social life.
In the late 1990s, the sudden widespread adoption of the internet in the US and other Western nations drew the attention of sociologists. Internet technology allowed for new forms of communication and information and new ways of spreading it. Sociologists wanted to understand how these would impact people's lives, the cultural patterns, social trends and larger social structure.
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From the Sociology of the Internet to Digital Sociology: An Overview
thoughtco.com
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Digital sociology offers a way of addressing the changing relationships we have in digital societies.
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