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More on How to Calculate these Metrics...

More on How to Calculate these Metrics...


149 reads


But First.....

Before collecting data, it’s a good idea to outline a basic measurement strategy.

  • Decide which metrics to measure.
  • Establish clear timeframes in order to understand the trends that emerge. The metrics gathered in a single day may tell a much different story than those gathered ...


145 reads

Behavioral Metrics

  1. Task Success Rate - what percentage of users complete each step in a user flow.
  2. Time on Task - how long a user spends completing a specific task (on first attempt and on repeat attempts)


121 reads

Attitudinal Metrics

  1. Net Promoter Score (NPS) - On a scale of 0-10how willing they are to promote you to their network
  2. System Usability Scale (SUS)- one of the most popular questionnaires used to assess the usability of a product. It consists of 10 state...


83 reads

What is Usability?

Usability is “the extent to which a product helps users achieve goals in a specific use case with effectiveness, efficiency and satisfaction.”


361 reads

Why measure usability of a product?

Why measure usability of a product?

A good user experience = More satisfied users + less errors/mistakes + more revenue for the business

As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinion...


162 reads

Types of UX Metrics

There are 2 types of UX metrics:

  1. Behavioral metrics - that study how people interact with the product
  2. Attitudinal metrics - explore how people feel and say about the product before, during or after using it


172 reads

What are UX metrics?

UX metrics are a set of quantitative data points used to measure, compare and track the user experience of a website/app over time. UX metrics measure success towards higher business goals called KPIs (Key Performance Indicators) such as revenue growth, retention, increased user numbers.


186 reads




Product Designer


#4: Add these 2 custom metrics

By adding these 2 custom metrics you will be able to gain additional insight beyond the default metrics that Facebook gives you:

  1. Average Order Value
  2. Sales Page Conversion 

This is going to be your custom ROAS report where you can measure the effectiveness of your ca...

How to Measure Productivity

What matters most is often the hardest to track. We then measure things we don't care about with the hope that it will give some clarity. The solution:

  • Pick a few metrics that will estimate what matters. The metrics should be easy to measure and time...

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