More on How to Calculate these Metrics...
https://sematext.com/blog/ux-metrics/
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#4: Add these 2 custom metrics
By adding these 2 custom metrics you will be able to gain additional insight beyond the default metrics that Facebook gives you:
- Average Order Value
- Sales Page Conversion
This is going to be your custom ROAS report where you can measure the effectiveness of your ca...
How to Measure Productivity
What matters most is often the hardest to track. We then measure things we don't care about with the hope that it will give some clarity. The solution:
- Pick a few metrics that will estimate what matters. The metrics should be easy to measure and time...
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