More on How to Calculate these Metrics...

By adding these 2 custom metrics you will be able to gain additional insight beyond the default metrics that Facebook gives you:

1. Average Order Value
2. Sales Page Conversion 

This is going to be your custom ROAS report where you can measure the effectiveness of your ca...

What matters most is often the hardest to track. We then measure things we don't care about with the hope that it will give some clarity. The solution:

• Pick a few metrics that will estimate what matters. The metrics should be easy to measure and time...

1. Add up the total valued of your cash and other assets. Items could be cash, stocks, bonds, DCs, 401(k), real estate, the money you're owed. Your goal is to determine how much these assets would be worth if you were to convert them into cash.
2. Then subtract all...