The Elaboration Likelihood Model is a theory that seeks to explain why people are persuaded to change their views about certain topics.

The primary concept of this theory lies in understanding the function of elaboration. Whenever elaboration reaches a higher level, people are more apt to t...

The Recency Effect was discussed in a 1962 paper by a psychologist named Bennet Murdock. Murdock discovered that the probability of a remembered word was dependent upon where it was positioned in the list. He learned that the list’s first few words were remembered pretty well, which is called the...

As we marvel at the impact that science and technology have had in our world, it is too easy to forget about the remarkable progress of the social sciences.

The field of psychology has been a fantastic asset to humankind since it began. From that time forward, we’ve grown to bolster our und...

During the 1920s, a Russian psychologist named Bluma Zeigarnik noticed something while sitting in a Vietnamese diner. She observed that waiters could easily remember those orders for customers who had not received and paid for their food. Yet, after the food was served and the check was paid, the...

Socioemotional Selectivity Theory focuses on the positive benefits of ageing. The theory is based on the notion that humans modify their goals as they get older because of their unique ability to understand and perceive time.

When people are younger, they view time as an open-ended entity. ...