Ditch The Boasting

Marketing blogger Jonathan Greene describes

• Facebook as a pub crawl (a few friends and some random acquaintances talking about everything)
• Twitter as a speed date (you’ve got a short amount of time to grab someone’s attention)
• LinkedIn as after-work office drinks (a chance to mingle strategically).

Don't boast on LinkedIn. You wouldn't do it in real life, don't do it online. Instead, highlight other people's good work. Talk positively about projects you're involved in but don't amplify your part. People can decide for themselves.