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Ditch The Boasting
Marketing blogger Jonathan Greene describes
- Facebook as a pub crawl (a few friends and some random acquaintances talking about everything)
- Twitter as a speed date (you’ve got a short amount of time to grab someone’s attention)
- LinkedIn as after-work office drinks (a chance to mingle strategically).
Don't boast on LinkedIn. You wouldn't do it in real life, don't do it online. Instead, highlight other people's good work. Talk positively about projects you're involved in but don't amplify your part. People can decide for themselves.
8
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Humblebragging on LinkedIn
Humbragging is that modest or self-deprecating statement where the real purpose is to draw attention to something you are proud of. LinkedIn is full of people humblebragging. Awards. Promotions. Deals.
There are two serious flaws with social media.
- People only showcase the highli...
6
23 reads
Be Real
Be true to yourself. Don't boast, but don't undersell yourself either. Be positive and professional, but be personal too.
The reasons you have to be on LinkedIn boils down to you coming across well and being able to back it up in real life.
8
22 reads
Clarify, Then Work Backwards
Understand why you engage with LinkedIn. What are you trying to achieve?
- Do you want to open up career opportunities?
- Are you trying to find new customers?
- Are you trying to build a reputation in your industry?
Once you know your "...
7
26 reads
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