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Humbragging is that modest or self-deprecating statement where the real purpose is to draw attention to something you are proud of. LinkedIn is full of people humblebragging. Awards. Promotions. Deals.
There are two serious flaws with social media.
There is a strategy to network professionally and get the benefits from LinkedIn the way it was designed to do.
Marketing blogger Jonathan Greene describes
Don't boast on LinkedIn. You wouldn't do it in real life, don't do it online. Instead, highlight other people's good work. Talk positively about projects you're involved in but don't amplify your part. People can decide for themselves.
Understand why you engage with LinkedIn. What are you trying to achieve?
Once you know your "why", work out what kind of activity will move you closer to that goal. Then plan your actions.
Finding people doing the same thing as you but are a bit further ahead can help you find ideas on the type of posts, regularity, tone and strategy.
Be true to yourself. Don't boast, but don't undersell yourself either. Be positive and professional, but be personal too.
The reasons you have to be on LinkedIn boils down to you coming across well and being able to back it up in real life.
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