Here’s How to Do LinkedIn without the Humblebragging
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Humblebragging on LinkedIn
Humbragging is that modest or self-deprecating statement where the real purpose is to draw attention to something you are proud of. LinkedIn is full of people humblebragging. Awards. Promotions. Deals.
There are two serious flaws with social media.
- People only showcase the highlights, not a balanced picture.
- If these people’s careers are so impressive, why do they still craft these perfect posts to persuade everyone else about how important they are?
There is a strategy to network professionally and get the benefits from LinkedIn the way it was designed to do.
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Ditch The Boasting
Marketing blogger Jonathan Greene describes
- Facebook as a pub crawl (a few friends and some random acquaintances talking about everything)
- Twitter as a speed date (you’ve got a short amount of time to grab someone’s attention)
- LinkedIn as after-work office drinks (a chance to mingle strategically).
Don't boast on LinkedIn. You wouldn't do it in real life, don't do it online. Instead, highlight other people's good work. Talk positively about projects you're involved in but don't amplify your part. People can decide for themselves.
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Clarify, Then Work Backwards
Understand why you engage with LinkedIn. What are you trying to achieve?
- Do you want to open up career opportunities?
- Are you trying to find new customers?
- Are you trying to build a reputation in your industry?
Once you know your "why", work out what kind of activity will move you closer to that goal. Then plan your actions.
Finding people doing the same thing as you but are a bit further ahead can help you find ideas on the type of posts, regularity, tone and strategy.
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Be Real
Be true to yourself. Don't boast, but don't undersell yourself either. Be positive and professional, but be personal too.
The reasons you have to be on LinkedIn boils down to you coming across well and being able to back it up in real life.
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