All Are Decisions Are Biased In Some Way - Deepstash

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All Are Decisions Are Biased In Some Way

All Are Decisions Are Biased In Some Way

  • Most of us already know that we prefer to take advice from people that we like.
  • We also tend to more easily agree with opinions formed by people we like.
  • The tendency to judge in favour of people and symbols we like is called the bias from liking or loving.
  • Besides the liking tendency, there are several other factors at play: commitment/consistency bias, a bias from stress, an influence from an authority, a reciprocation effect, and some direct incentives and disincentives.


207 reads


How To Curb The Liking

How To Curb The Liking

  • Someone who is conditioned to like the right people and pick their idols carefully can greatly benefit from these biases.
  • The time to call out the defence is when we feel ourselves liking the practitioner more than we should under the circumstances under which we feel manipulated.


178 reads



  • We like people who resemble us.
  • Whether it's appearance, opinions, lifestyle or background, we tend to favour people who in some dimension are most similar to ourselves.
  • Similarity bias extends to even such ambiguous traits as interests and background.
  • Even if the sim...


188 reads

Praise and Compliments Affect Us

Praise and Compliments Affect Us

  • We love to be loved and, consequently, we love those that love us.
  • Joe Girard, the world's "greatest car salesman", prints "I like you" and his name on every holiday card he sends out.
  • Our reaction can be so automatic, that we develop liking even when the attempt to ...


183 reads

The Bias Of Love

The Bias Of Love

The decisions that we make are rarely impartial. Most of us already know that we prefer to take advice from people that we like. We also tend to more easily agree with opinions formed by people we like. The tendency to judge in favour of people and symbols we like is called the bias from ...


258 reads



  • Repeated exposure can be a powerful tool in establishing liking.
  • Take a picture of yourself and create a mirror image in one of the editing tools. Choose which one you like better
  • Show the two pictures to a friend and ask her to choose the better one as well. Your friend will...


177 reads

Loving by Association and Referral

Loving by Association and Referral

  • Charisma or attraction are not prerequisites for liking - a mere association with someone you like or trust can be enough
  • The bias from an association shows itself in many other domains and is especially strong when we associate with the person we like the most - ourselves
  • Fo...


157 reads

Appearance and the Halo Effect

Appearance and the Halo Effect

The Halo Effect occurs when a specific, positive characteristic determines the way a person is viewed by others on other, unrelated traits.

In the case of beauty, we automatically assign favourable yet unrelated traits such as talent, kindness, honesty, and intelligence, to those we find ph...


213 reads




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Curb Your Love!


Biases That Influence Us Subconsciously

  • Bias from mere association seeing situations as identical because they seem similar.
  • Self-serving bias: Overly positive view of our abilities and future.
  • Confirmation bias: Looking for evidence that confirms our actions and b...

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