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We all tend to overrate the power of arguments we find convincing, and wrongly think the other side will be converted. It is pointless to argue a point that your opponents have already dismissed.
The answer is not to simply expose people to another point of view. Find out what resonates with them. Frame your message with buzzwords that reflect their values.
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It can feel impossible to persuade someone with strong views. This is in part because we look for information to confirm what we already know and avoid or dismiss facts that are opposed to our core beliefs.
To try and sway the other side, use their morals against them. People have stable morals that influence their worldview.
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