The Chimp is an emotional machine which we all possess. It thinks independently from us and can make decisions for us. It offers emotional thoughts and feelings that can be very constructive or very destructive! It is not either good or bad, it is a Chimp.
The Chimp paradox is that it can be your best friend and your worst enemy simultaneously.
The purpose of this book is to help you to manage your Chimp and to harness its strength and power when it is working for you and to neutralise it when it is working against you.
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