We are influenced strongly by others based on how we perceive our relationship with the influencer.
For example, social proof on web copy is persuasive if the testimonials and recommendations are from authoritative sources, big brands, or peers.
63
267 reads
The idea is part of this collection:
Learn more about communication with this collection
How to build positive relationships with colleagues and superiors
How to navigate office politics without compromising your values
How to handle conflicts and difficult situations in the workplace
Related collections
Similar ideas to Social Influence
Psychology Today describes social comparison theory as, "... determining our own social and personal self-worth based on how we stack up against others we perceive as somehow faring better or worse."
Our attachment styles are influenced by how we related to our parents as infants and set the pattern for how we perceive relationships as we mature.
As we get older, we continue to build on this pattern when we form relationships with our peers and other people.
Social compliance refers to how we respond to people in authority or to those who have the appearance of competence and expertise.
Social proof refers to how we look for cues around us to know how to behave. This can be easily used against us by manipulating our environment t...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates