We are influenced strongly by others based on how we perceive our relationship with the influencer.
For example, social proof on web copy is persuasive if the testimonials and recommendations are from authoritative sources, big brands, or peers.
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Psychology Today describes social comparison theory as, "... determining our own social and personal self-worth based on how we stack up against others we perceive as somehow faring better or worse."
Our attachment styles are influenced by how we related to our parents as infants and set the pattern for how we perceive relationships as we mature.
As we get older, we continue to build on this pattern when we form relationships with our peers and other people.
Social compliance refers to how we respond to people in authority or to those who have the appearance of competence and expertise.
Social proof refers to how we look for cues around us to know how to behave. This can be easily used against us by manipulating our environment t...
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