Social compliance and Social proof - Deepstash

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Don't get fooled or conned again - here are the 5 tactics to look out for

Social compliance and Social proof

Social compliance refers to how we respond to people in authority or to those who have the appearance of competence and expertise.

Social proof refers to how we look for cues around us to know how to behave. This can be easily used against us by manipulating our environment to get us to behave in a certain way. For instance, a large number of "like"s on Facebook and other platforms will attract more "like"s as people take clues from others.

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