Social compliance and Social proof

• Ever wonder why TV shows use laugh tracks. It’s so you know when to laugh.
• People will more likely say yes when they see other people doing it too. This is amplified in situations of uncertainty, where we look to others for cues on what we should do.
• Humans are social by n...

When we see that someone else has had a good experience with a service, we want to enjoy the same, and we trust info that comes from other users more than info that comes directly from brands.

1. Use social proof to inspire your copy: Reviews & customer surveys can help y...

The theory examines the ability of a communication medium to effectively and accurately convey social cues.

Research on nonverbal communication estimated that 93% of communication is nonverbal. It is generally accepted that body language and facial expres...