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How to Sell Anything

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Effective communication

Persuasion techniques

Closing a sale

How to Sell Anything

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JOHN KENNETH GALBRAITH

Faced with a choice between changing one’s mind and proving there is no need to do so, almost everyone gets busy with the proof.

JOHN KENNETH GALBRAITH

23

122 reads

MORE IDEAS ON THIS

Our Desire To Be Accepted

Our Desire To Be Accepted

Humans are tribal. We evolved in small groups where it was a bad idea to stand out.

When we’re faced with a choice between being correct or being accepted, more often than not we choose the latter. 

25

103 reads

Psychological Safety

Psychological Safety

Changing our minds can result in a perception that we’re losing status. We need psychological safety in order to do it. We need to know that we’re not going to lose a friend. We need to know that promotions are not affected by disagreement.

One of the reasons it’s easi...

25

72 reads

Changing Our Minds

Changing Our Minds

When it comes to changing our minds two things that stand out are:

  • it’s best done by someone we like
  • group settings influence what we think.

We’re most likely persuaded by people we like. When’s the last time you didn’t like or respect someone and...

24

80 reads

You’re Going to Need More Than Facts

You’re Going to Need More Than Facts

Persuading others, and even ourselves is about more than just putting facts out there and letting the chips fall as they may. You simply can’t have the impact you want with facts alone.

The first thing we do when people disagree with us is attempt to educate them by giv...

22

115 reads

NEIL DEGRASSE TYSON

Persuasion isn’t always here’s the facts, you’re either an idiot or you’re not. It’s here are the facts and here is a sensitivity to your state of mind. And it’s the facts plus the sensitivity when convolved together create impact.

NEIL DEGRASSE TYSON

24

98 reads

LEO TOLSTOY

The most difficult subjects can be explained to the most slow-witted man if he has not formed any idea of them already; but the simplest thing cannot be made clear to the most intelligent man if he is firmly persuaded that he knows already, without a shadow of doubt, w...

LEO TOLSTOY

25

96 reads

Persuading Others

Persuading Others

While you have to understand the facts and arguments, you really need to understand what’s already in their head and how those ideas got there in the first place before you can change someone’s mind.

24

102 reads

Going Through A Change Of Mine Alone Is Easier

Going Through A Change Of Mine Alone Is Easier

  • When we’re alone we don’t have to admit to others what changed our mind. In fact, we often don’t know what changed our mind. If we watch a documentary on sugar and resolve to eat less sugar we might not know which part of the argument changed our mind, we only know that we’r...

22

63 reads

CURATED FROM

Facts Are Not Enough

Facts Are Not Enough

fs.blog

9 ideas

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851 reads

IDEAS CURATED BY

elizabpa

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Other curated ideas on this topic:

The Choice Mindset

Rather than getting influenced by the limited set of options provided to you by the other party (which tricks you into a vortex of limited options), it is better to adopt a choice mindset. One has to let go of the internal limitation of having no choice (which is an illusion, of course). There is...

The Idea of "Snudge"

The Idea of "Snudge"

Well-chosen Snudges/self-nudges can improve life. We can be our own choice architects by making certain options harder or less fun, or by eliminating them altogether.

Almost all the tools that work to nudge other people, you can use to change your own decis...

How to make hard decisions

Use your conscious mind to acquire all the information you need for making a decision. But don't try to analyze the information with your conscious mind. 

Instead, go on holiday while your unconscious mind digests it. Whatever your intuition then tells you is almost certainly g...

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