The New Opportunity - Deepstash
The New Opportunity

The New Opportunity

  1. Rather than trying to improve on someone else’s product or service, create your own new opportunity to set yourself apart from the competition.
  2. If you want people to buy, you have to show them how your product or service will increase their status.
  3. When marketing, focus on as many status increases as you can that apply to your product or service.
  4. Your goal is to load up the status-increase side and minimize the status-decrease side.

Factors that elevate status:

  • Appearance of intelligence
  • Appearance of wealth, power, or happiness
  • Physical appearance
  • Style

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markdd

Knowledge is knowing a tomato is a fruit; Wisdom is not putting it in a fruit salad.

Understand your customer, and build your marketing framework.

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