Build Rapport with The Hero - Deepstash
Build Rapport with The Hero

Build Rapport with The Hero

We build rapport with the hero by giving our hero at least two of the following things:

A victim of some outside force, so we want to root for them

  • In jeopardy, so we worry about them
  • Likable, so we want to be with them
  • Funny, so we connect with them
  • Powerful, so we want to be like them

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markdd

Knowledge is knowing a tomato is a fruit; Wisdom is not putting it in a fruit salad.

Understand your customer, and build your marketing framework.

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