Let the audience see how many people are clamoring for your offerWrong: Join my email listRight: Join 2,400 marketers receiving fresh marketing strategies daily.This also serves as social proof.

Add Urgency in Your Copy by Showcasing Demand

<ul><li>As you already know, every man over 30 has...</li><li>You are well aware that the skin...</li></ul>Both the statements assume the readers know something.If you're going to tell your readers something...Do that without assuming they already know.

Don’t Make Many Assumptions About Your Prospect

Fancy words do not sell.Here’s an example:Buzzy: Hypefury skyrockets your LinkedIn growth.Clear: Hypefury takes you from 0-10K LinkedIn followers in 150 days.Clarity beats cleverness every day.

Remove Buzzwords from Your Copy

General: UK men love cold coffee.Specific: Recent survey showed that 70% of UK men over 25 drink cold coffee 6 days a week.No one thing applies to everyone in a group. Do more research.

Remove Generalizations from Your Marketing Copy

Subjective: I think our weight loss drink works better than others on the market.Objective: 8 out of 10 women who drink our weight loss tea have lost 60 pounds in 4 weeks.Subjective writing lacks confidence.Replace it with objective writing.

Replace subjective writing

Remove friction words like Sign up. Buy. Submit. Invest.They make your readers feel like they need to do more work.Instead, tell them what they’ll get.Example:With Friction Word: Submit your emailWith Benefit: Receive my free letters.Replace scary words with benefits.

Friction Words: From CTA(Call To Action) To CTV(Call To Value)

Wrong: It takes a short time to recharge the batteries.Right: Full recharge in 30 minutes.Nobody wants to struggle to understand what your words mean. Be clear.

Remove All Vague Words

Boring: 80% of women have read the book “How to say fuck you”Storytelling: “Imagine you get on a 10-seater bus to work and all 8 women seated are reading ‘How to say fuck you…’The second sentence allows prospects to paint the picture in their heads.

Dramatize Your Stats: Storytelling

Example:<ul><li>Dear Friend - 10% response rate</li><li>Dear Accountant - 12% response rate</li><li>Dear “Frustrated” Accountant - 50% response rate.</li></ul>Connect with them on the first line and they stay hooked.

Address Your Prospects with A Specific Attribute

No Data: This gel grows your hair significantly.With Data: This gel grows your 4B hair by 1-inch every week.You become more specific…And your target audience know what they’re getting.

Replace Adverbs with Data

Digital Marketing Tips: Jake Victor From LinkedIn

10 simple tips that’ll get you 3X more sales with your marketing copy:

1. Remove all vague words.

❌: It takes a short time to recharge the batteries.... 111 comments on LinkedIn

Remove All Vague Words

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Wrap It All Up

Replenishing Yourself

Fewer words