Your Personal Brand

Everything you do that’s visible to other people in some way will factor into your personal brand. It’s important, therefore, to ensure you’re taking steps to convey the right messages.

We apply the principles of project management to personal branding and outline six tenets to follow:

1) Identify your purpose

2) Decide on your investment

3) Get clear on the benefits — and how you’ll track them.

4) Identify your stakeholders.

5) Lay out your resources and deliverables.

6) Nail down your plan.