Learn more about leadershipandmanagement with this collection
Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
Identify Your Purpose
Developing and honing your personal brand takes time — and it’s almost never “urgent.” So why bother? It’s essential to get clear on your purpose before starting, or your motivation is likely to flag quickly when time pressures emerge. One trick is to ask several times, “Why am I doing this project?”
The answer might be: to be recognized for my expertise. Then ask yourself again: Why do you want to be recognized for your expertise?
If after the exercise you don’t reach something relevant then you not start the project.
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Lay out Your Resources and Deliverables
Projects are delivered by people, and they can’t be automated. So ensuring that you have enough time to dedicate toward building and managing your personal brand is key. In most cases, before starting the project, we recommend that you stop one or two activities that you are currently doing.
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Decide on Your Investment
When it comes to your personal brand, even though there may be some investments (you might decide it’s useful to create a personal website, for instance), the majority of your investment will be in the form of your time. For instance, you might decide to focus on building your network, creating c...
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Developing A Schedule
Developing a regular schedule is important for your personal branding project, as well, because it ensures that even if you get busy, the most important tasks won’t fall off your radar.
We can never fully control how others view us. But when you manage the cultivation of your personal bran...
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A Personal Brand Is Career Insurance
Most professionals recognize the value of having a strong personal brand. After all, if you’re not associated with particular concepts or strengths or characteristics or viewpoints, then you’re probably invisible inside your organization. That might be fine for where you are now, but if you want ...
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Nail Down Your Plan
You need to ask: How and when will the work be carried out?
Every project manager will tell you projects have a natural flow. There is a relaxed feeling at the beginning of the project, as the end seems distant. Stress starts to hit as the project moves toward the midway point and...
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Your Personal Brand
Everything you do that’s visible to other people in some way will factor into your personal brand. It’s important, therefore, to ensure you’re taking steps to convey the right messages.
We apply the principles of project management to person...
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Forming Routines And Habits
By breaking the work into the most important things that need to be completed on a weekly or biweekly basis and then having honest conversations about what they accomplished during those periods, teams hold themselves accountable, focusing on what they need to do.
Instilling the habit of m...
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Get Clear on The Benefits — and How You’ll Track Them
You might be seeking benefits such as revenue (more clients seek you out because of your strong brand); impact (you’re offered the chance to write a book or a column for a high-profile pub...
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Identify Your Stakeholders
Building a strong personal brand may seem like a project that only affects you — but actually, it’s worth thinking expansively about the stakeholders that may be impacted. Your boss, for instance, may feel threatened or worry that you’re plotting to leave your job if you suddenly start to get act...
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CURATED FROM
CURATED BY
Your personal brand is your career insurance.
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Related collections
More like this
Identify your bigger purpose
When you’re not clear why you’re doing what you’re doing – what your purpose is, then it can be very easy to get stuck, and start procrastinating.
When you get stuck, step back and ask yourself, “Why do I want to reach this goal again?” and write down your reasons.
Developing Your Creator Mindset
We spend a lot of time doing things without understanding the reason why we do them. Sometimes we lose our purpose, however you can always rediscover your self and try again.
Ask yourself these questions to recognize whether you're hunting for quantity or honing your quali...
Your Business
- Key metrics & goals: Your business goals determine your marketing goals, which determine your SEO goals.
- Competitors: Direct & informational competitors (provide information to your ideal audience).
- Resources: Time, budget, & personnel.
- Brand identity + recognition: D...
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