Identify Your Purpose
Developing and honing your personal brand takes time — and it’s almost never “urgent.” So why bother? It’s essential to get clear on your purpose before starting, or your motivation is likely to flag quickly when time pressures emerge. One trick is to ask several times, “Why am I doing this project?”
The answer might be: to be recognized for my expertise. Then ask yourself again: Why do you want to be recognized for your expertise?
If after the exercise you don’t reach something relevant then you not start the project.
"Today a reader, tomorrow a leader." ~ Margaret Fuller
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