To maximize the amount of time that we spend on our phones, designers manipulate our brain chemistry in ways that create addictive behaviors.
Many of the techniques that they use involve a chemical called dopamine. Dopamine is central to motivation, and its release is what makes us excited.
Smartphones take advantage of the fact that dopamine is also released in anticipation of a reward.
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It rewards our enjoyable experiences (eating tasty food or doing fun things), Motivates us to repeat these behaviors by creating a feeling of pleasure forming addictive patterns.
How dopamine works:
Dopamine is an important chemical messenger that plays several important roles in the brain and body:
Dopamine: a special chemical in our brain that helps nerve cells communicate with each other.
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