Putting The Dope In Dopamine - Deepstash
Putting The Dope In Dopamine

Putting The Dope In Dopamine

To maximize the amount of time that we spend on our phones, designers manipulate our brain chemistry in ways that create addictive behaviors.

Many of the techniques that they use involve a chemical called dopamine. Dopamine is central to motivation, and its release is what makes us excited.

Smartphones take advantage of the fact that dopamine is also released in anticipation of a reward.

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