Establish Your Hook Early

Whether it’s a sales pitch or simple outreach, any message should contain something of a hook to garner attention. Doing so right out of the gate is a must. If you fail to gain and hold a contact’s attention early, whatever you plan to follow up with is irrelevant.

Like the trailer to a must-see movie, you need to foster some curiosity in your audience. Open-ended questions that speak to a specific need, or an insightful comment on a recent trend or statistic work just as well.