The Law of The Company - Deepstash
The Law of The Company

The Law of The Company

Brands are brands. Companies are companies. There is a difference.

Brand names should almost always take precedence over company names. Consumers buy brands; they don’t buy companies. So when a company name is used alone as a brand name (Coca-Cola), customers see these names as brands. If you have to use the company name, use it. But do so in a decidedly secondary way.

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lindtho

Media buyer

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