The Law of The Company - Deepstash
The Law of The Company

The Law of The Company

Brands are brands. Companies are companies. There is a difference.

Brand names should almost always take precedence over company names. Consumers buy brands; they don’t buy companies. So when a company name is used alone as a brand name (Coca-Cola), customers see these names as brands. If you have to use the company name, use it. But do so in a decidedly secondary way.


1.09K reads




Media buyer

A unique look at the birth and death of brands, and what makes a great brand.

The idea is part of this collection:

How to Manage a Hybrid Team

Learn more about marketingandsales with this collection

How to balance flexibility and structure in a hybrid team environment

Understanding the challenges of managing a hybrid team

How to maintain team cohesion

Related collections

Similar ideas to The Law of The Company


  • Trademarks do not protect artistic or technological works but instead the companies that create them such as Coca-Cola, Play-Doh, and NBC;
  • Trademarks are born out of use in commerce and can range from logos, brand names, smells, designs, and even sounds;
  • They can last inde...

The Law of Division

Over time, a category will divide and become two or more categories. Categories never combine.

A category starts as a single entity but breaks up into other parts. For example, computers became minicomputers, workstations, laptops, notebooks. Companies may erroneously try ...

The Psychology Of Color: Research Findings

The Psychology Of Color: Research Findings

  • Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
  • Colors influence how consumers view the "personality" of the brand in question.
  • Our brains prefer recognizable brands, which makes color incredibly important when creating ...

Read & Learn

20x Faster





Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates