Your Brand Needs To Inspire - Deepstash
Your Brand Needs To Inspire

Your Brand Needs To Inspire

  • Brands must have a mission that the public can agree with and get behind.
  • Nike’s current mission is “to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.”
  • This statement aligns with Knight’s understanding of the need for a deeper purpose. 

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prince_rahul

The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.

Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

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