Hardwired for Stories

Stories that summarize certain logics or relationships between variables are perhaps stickiest of all. 

When thinking up stories, don’t be afraid to channel the ridiculous. The dopier the story, the more people may groan—but years later they remember it.

Our brain enjoys information in the story format. Because stories are easy to remember and stories connect with the audience by an emotional bond. 

Remember the difference between reporting a story and telling a story. Storytelling is telling the stories with em...

The best stories are always a hero’s journey, where challenges and problems transform a person.

Human beings still have a tribal instinct in their DNA, and the modern age has transcended all the prior boundaries. The stories we believe, and the hero’s narrative each one of us follows, are ...