Philip Pullman once said: "After nourishment, shelter and companionship, stories are the thing we need most in the world." There are few mediums more captivating than a well told story. From 'what happened next?' to personal connections we make through characters and events, everyone loves them.
As human beings, we've been telling stories for thousands of years-to share our experiences, to pass down lessons, to understand and relate to one another. But in the workplace, storytelling also serves as an essential, powerful tool for effective communication.
Sometimes, when it comes to achievement, our biggest enemy is ourselves. "We have an infinite capacity as human beings to tell ourselves stories, and the most important one we tell ourselves is about ourselves," says performance coach Jennifer Lea, director of client relations at Johnson & Johnson's Human Performance Institute.