Relating To The Characters

Relating To The Characters

Stories cater to our Ego. A listener puts himself in the shoes of the protagonist of a story, and an idea is given emotional heft and sturdiness.

The more we are able to relate to the central character, the more engaging, effective and memorable a story narrative becomes.

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Communication

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Story Structure
We respond most powerfully to stories that follow a particular setup, or structure:
  • In this setup, the main character has a clear goal, backed by a clear motive. There are obstacles and blockages.
  • There is a struggle, there are other characters added to the mix, and there are certain resources that are made available.
  • The obstacle is overcome in the end and there is a certain growth that has happened, leading to further obstacles or bigger goals.
Creative Problem Solving

Human beings are able to creatively solve problems, alone or in a group. This has given rise to many inventions, shaping common goals shared by a group of people.

We needed a 'sticky' idea to spread it among people, and the story narrative is exactly that.

Hardwired for Stories

We love to tell and listen to stories. The 'Story Narrative' is hardwired in us, as we think and remember in stories.

A strong narrative can be the difference between success and failure.

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Persuasion through storytelling

Stories are a very integral part of being persuasive. 

Stories trump data when it comes to persuasion because stories are easier to understand and relate to.

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Purpose of storytelling

In the workplace, storytelling serves as an essential, powerful tool for effective communication.

It gets people excited around an idea, or a value, or perhaps some drier information that might not have been as interesting before.

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Storytelling is...
...the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message.

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