Growing Market Share & Gaining Customers
- 58% of people buy or advocate for brands based on their beliefs and values
- 60% of people choose a place to work based on their beliefs and values
- 64% of people invest based on their beliefs and values
That's more than half of folks who expect more from brands. That's a big shift from what we've seen in the past and even more incentive for brands to ensure that their reputation is beyond reproach.
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