What Are Content Pillars? What Is a Pillar Content Strategy?

Pillar pages provide a substantive amount of information that can be divided into numerous formats such as ultimate guides, longreads, hub pages, & more. It is an opportunity to create a better user experience & be rewarded by search engines with high-level, authoritative content.

The content pillar is the center of your content hub, where cluster pages are interlinked with the pillar. It can be dissected & repurposed into smaller pieces of content that you can promote to your audience - social media posts, emails, landing pages, gated content, or other channels where you market your brand.