1. Identify your core topic and keyword

Identifying the core topic & keyword should both satisfy the user intent as much as it should attract search engine algorithms.

Identify the primary keyword or topic, & make sure it’s substantial enough to build a hub around. Look at:

• Search volume
• Competitiveness of the topic
• Relevancy to the audience & the product offering
• Potential of becoming evergreen content

Analyze Subtopics

Come up with a list of subtopics to form the cluster pages & create the structure for the pillar page. The pillar page should touch base on all of these subtopics & link to the relevant articles uncovering them in detail.