1. Identify your core topic and keyword - Deepstash

1. Identify your core topic and keyword

Identifying the core topic & keyword should both satisfy the user intent as much as it should attract search engine algorithms.

Identify the primary keyword or topic, & make sure it’s substantial enough to build a hub around. Look at:

  • Search volume
  • Competitiveness of the topic
  • Relevancy to the audience & the product offering
  • Potential of becoming evergreen content

Analyze Subtopics

Come up with a list of subtopics to form the cluster pages & create the structure for the pillar page. The pillar page should touch base on all of these subtopics & link to the relevant articles uncovering them in detail.


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Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

Content pillars are an essential part of a brand’s content strategy and they serve a fundamental purpose: they provide a comprehensive, authoritative exploration of a topic that a reader can get everything they need on that subject in one place.

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Step 4. Filtering and Grouping Your Topics

  1. Filtering Keywords by Keyword Volume & Difficulty: focus on keywords with highest volume & lowest difficulty/competitiveness
  2. Grouping Keywords by Topic Clusters: Tie each keyword to a general pillar topic. During filtration & grouping, you may come across a general/popular topi...

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