From Information to Reputation - Deepstash
Say goodbye to the information age: it's all about reputation now - Gloria Origgi | Aeon Ideas

Say goodbye to the information age: it's all about reputation now - Gloria Origgi | Aeon Ideas

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From Information to Reputation

There is a fundamental paradigm shift in our relationship to knowledge from 'information age', moving towards the 'reputation age'.

This shift involves valuing information only if it has already been filtered, evaluated and commented upon by others. From this perspective, reputation has become a central pillar or gatekeeper of collective intelligence. We become reliant on biased judgments of other people.

Reliant on reputation

If you are asked why you believe in, for instance, the big changes in climate, you might answer that:

  • You trust the reputation of scientific research and believe that peer-review is a reasonable way of sifting out 'truths'. 
  • You trust newspapers, magazines or TV channels that endorse a political view that supports scientific research to summarise its findings for you. (Here you are twice-removed from the source - you trust other people's trust in science.)
Even in conspiracy theories, people trust secondhand information based on the reputation of the sources.

Assessing 'fake news'

To question and assess the reputation of an information source, ask:

  • Where does it come from?
  • Does the source have a good reputation?
  • Who are the authorities who believe it?
  • What are my reasons for deferring to these authorities?

Empowering your knowledge

According to Frederick Hayek's book Law, Legislation and Liberty (1973), 'civilization rests on the fact that we all benefit from knowledge which we do not possess.’

In a civilized cyber-world, people must know how to assess critically the reputation of information sources.

Paradox of knowledge

Paradox of knowledge

The increased access to information and knowledge we have today does not empower us or make us more cognitively autonomous.

Instead, it makes us more dependent on other people's judgments and evaluations of the information that we are faced with.

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