Following tips on how to communicate or write well can make it mechanical and boring. For example, "When you're speaking to a crowd, vary the pace and the tone of your speech." It is correct but doesn't necessarily make sense in terms of how you're relating to the people you're talking with.
Instead of a using tips, use a process. It can transform you so the tips take place automatically. The source of a pause or the volume of your voice should because you are relating to your audience.
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